The newly-opened Madras Masala, a South Indian restaurant that opened last June in a small storefront next door to Cafe Ambrosia on Maynard Street across from Nickel’s Arcade has been generating some buzz. After posting a brief link to the Ann Arbor News about it in May, my website has recieved dozens of hits from people searching for the name, and it seems to do a brisk business these days. They’ve even launched a website. Although I’ve eaten there exactly once, and I’m certainly no expert in Indian food, I found their lunch buffet inexpensive and delicious, but I would suggest getting there before 2pm because some of the items had run out the day I attended. How many hits have I noticed for “FCB House of Flavors,” another newly-opened business? You guessed it: none.