All the major presidential candidate websites are generally similar in their structure. All three feature an “issues” tab, with pages on a variety of issues. These sometime link to other materials, such as lengthier plans in PDF format or other materials, but I thought the choice of issues and length might tell us something about what each candidate’s campaign think is important. At the very least, it might speak to the interest groups they’re cultivating and their general philosophy about how much information they should provide before requiring visitors to click more. Of course, what candidates say about their priorities, and what they actually do in office can be quite different for a variety of reasons.
Here’s the three way comparison (larger):
And just Obama and McCain (larger):
I noticed both Democrats have long pages on technology and innovation issues, a topic McCain omits entirely.
Barack Obama is also unique in organizing a variety of urban-related policy proposals and positions under the umbrella topic of Urban Policy, something that was added to the website since I scrutinized it last. As the first bullet to his plan he proposes creating a White House Office on Urban Policy to “develop a strategy for metropolitan America” and coordinate federal urban programs, reporting directly to the president.
Update: On the suggestion of Andrew Gelman, here’s a different version ranked by the difference in words between Obama and McCain.
Another just by Obama topics: