It has been just about two weeks since I switched from a more conventional blog site design to this design. Previously, the blog contained a long column of links on the left and the last seven posts displayed on the main page. I chose this new design because I felt it worked better for the type of blogging I do: longer, more substantive posts a few times a month.
I’ve compared the two week period from before the switch with two weeks since. In terms of visits, traffic stayed constant. Since it takes time to build readership and my topic and frequency stayed about the same, I’d imagine this kind of change would take longer to appear. Other measures show some interesting results. First, the “bounce rate,” or the percentage of visitors who visit only one page on the website before leaving, declined from 70.4% to 63.61%. This decrease is very consistent, and after the change every day except three was below the previous average. The decline from the previous month’s average was about 9% This means more visitors are reading more on the site. The number of comments has also increased. The average number of comments on the 8 posts previous to the new design was 2.9 per post, and on the 8 since it was 4.6 per post.