“Bruce Madej chuckles at the suggestion that his “publicity machine” at the University of Michigan won the Heisman Trophy for Charles Woodson in 1997.
“Heisman budget,” said Madej, Michigan’s sports information director. “What budget? We didn’t spend anything.”
Nor did his department have to. The Heisman formula was working for Woodson.
“The player with the best chance plays for a top-10 team, plays on television, plays well late in the season and plays a skill position,” said Dennis Dodd, a Heisman voter who reports on college football for CBS SportsLine.com. “That’s the formula.” …
> From NYTimes: “In Heisman Competition, Fitting Into the Formula Helps”