Local Art and the Media

After putting up "well over 100 shows" in Washington, local blog DC Art News has some observations about the local media:

(i) A Washington, DC review has practically zero effect on gallery sales. ...

(ii) A Washington, DC review has very small effect on increasing traffic to the gallery. ... a mention on the Post's Weekend section in the first page "Our Picks" column drives more traffic (in fact exponentially higher) than any other media mention anywhere. Also of interest, a little mini-review or mention in the Post's freebie newspaper (the Express) will also bring in more people to the gallery than a proper review in the Post! ...

(iii) From a purely professional and artistic perspective, a review in the local press can have a huge impact on an artist's development and career.


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